jQuery.fn.liScroll = function(settings) {
	settings = jQuery.extend({
	travelocity: 0.07
	}, settings);		
	return this.each(function(){
			var $strip = jQuery(this);
			$strip.addClass("liscrolltick")
			var stripWidth = 0;
			var $mask = $strip.wrap("<div class='mask'></div>");
			var $tickercontainer = $strip.parent().wrap("<div class='tickercontainer'></div>");								
			var containerWidth = $strip.parent().parent().width();	//a.k.a. 'mask' width 	
			$strip.find("li").each(function(i){
			stripWidth += jQuery(this, i).width();
			});
			$strip.width(stripWidth);			
			var defTiming = stripWidth/settings.travelocity;
			var totalTravel = stripWidth+containerWidth;								
			function scrollnews(spazio, tempo){
			$strip.animate({left: '-='+ spazio}, tempo, "linear", function(){$strip.css("left", containerWidth); scrollnews(totalTravel, defTiming);});
			}
			scrollnews(totalTravel, defTiming);				
			$strip.hover(function(){
			jQuery(this).stop();
			},
			function(){
			var offset = jQuery(this).offset();
			var residualSpace = offset.left + stripWidth;
			var residualTime = residualSpace/settings.travelocity;
			scrollnews(residualSpace, residualTime);
			});			
	});	
};